Robby Starbuck is an American conservative activist and former music video director, known for his campaigns against corporate diversity, equity, and inclusion (DEI) initiatives. Born in 1988 or 1989, he has transitioned from a successful career in the entertainment industry to a prominent figure in political activism.
Early Life and Education
Raised in California, Robby Starbuck’s upbringing was deeply influenced by his family’s history. His mother and grandparents fled Cuba in the 1960s to escape communism, instilling in him a profound appreciation for American freedoms.
Starbuck completed his high school education in Temecula, California, graduating at the age of 16. He then pursued higher education at Saddleback College, enrolling in a gifted program where he studied film from 2002 to 2004. This early academic achievement set the foundation for his future endeavors in the entertainment industry.
Personal Life and Family
In 2008, at the age of 19, Robby married Landon Newsom, a musician known by her stage name “Matriarch.” The couple has three children: a daughter named Scarlette and a son named Liam; the name of their third child has not been publicly disclosed. In 2019, seeking a more family-friendly environment, the Starbucks relocated from California to Williamson County, Tennessee.
Faith plays a central role in their lives. They are active members of their church, with God at the center of their daily activities. Robby often emphasizes that being a father and husband are his greatest blessings.
Detailed Bio Table
| Attribute | Details |
|---|---|
| Full Name | Robby Starbuck |
| Date of Birth | 1988 or 1989 |
| Nationality | American |
| Occupation | Activist, Former Music Video Director |
| Years Active | 2008–present |
| Notable Works | The War on Children (2024) |
| Political Party | Republican |
| Spouse | Landon “Matriarch” Starbuck |
| Children | 4 |
| Parents | Names not publicly disclosed; grandparents fled Cuba in the 1960s |
| Height | Not publicly disclosed |
| Net Worth | Not publicly disclosed |
Career
Music Video Direction
Robby Starbuck began his career in the entertainment industry at a young age. In 2005, at just 16, he founded Robby Starbuck Media (RSM) in the Greater Los Angeles Area. Over the years, he directed music videos and commercials, collaborating with renowned artists such as Akon, Eve, and Yellowcard. His notable works include:
- Silverstein: Decade Live at the El Mocambo (2010)
- Gorgeous Nightmare (2011)
- Owata (2011)
- Strength in Numbers (2011)
These projects showcased his versatility and creativity, establishing him as a prominent figure in music video direction.
Transition to Activism
In 2015, after publicly identifying as a Republican, Starbuck faced pushback in Hollywood. This experience led him to become more vocal about his political beliefs. During the COVID-19 pandemic, he campaigned against mask and vaccine mandates, further solidifying his position in conservative circles.
Political Aspirations
In 2021, Starbuck declared his candidacy for the Republican nomination to represent Tennessee’s 5th congressional district. However, the State Republican Party removed him from the 2022 primary ballot, a decision upheld by the Tennessee Supreme Court. Undeterred, he ran as a write-in candidate but did not secure the nomination.
Anti-DEI Activism
In June 2024, Starbuck launched social media campaigns targeting companies with DEI initiatives, LGBTQ+ event support, and climate change strategies. He focused on brands he perceived as susceptible to public pressure, urging his followers to protest through vocal opposition and boycotts. His efforts led companies like Tractor Supply, John Deere, Harley-Davidson, and Ford Motor Company to roll back certain DEI initiatives.
Documentary Filmmaking
In February 2024, Starbuck released the documentary “The War on Children,” which opposes gender-affirming care. The film features interviews with figures such as Riley Gaines, Chaya Raichik of Libs of TikTok, and U.S. Senator Rand Paul. The documentary has been described by news outlets as “anti-trans” and “anti-LGBTQ+.”
Robby Starbuck’s journey from a music video director to a conservative activist highlights his commitment to his beliefs and his influence on corporate policies in America.
Latest News
As of January 27, 2025, Robby Starbuck continues to influence corporate policies through his activism against diversity, equity, and inclusion (DEI) initiatives. In recent developments, major corporations such as McDonald’s and Target have scaled back some of their DEI programs following Starbuck’s campaigns. These actions reflect the growing impact of his efforts to reshape corporate America’s approach to DEI.
Social Media Accounts Table
| Platform | Username | Official Link |
|---|---|---|
| X (formerly Twitter) | @robbystarbuck | https://twitter.com/robbystarbuck |
| @robbystarbuck | https://www.instagram.com/robbystarbuck | |
| Robby Starbuck | https://www.facebook.com/robbystarbuck | |
| YouTube | Robby Starbuck | https://www.youtube.com/c/RobbyStarbuck |
Physical Appearance
Details about Robby Starbuck’s height and physical appearance are not publicly disclosed.
Net Worth as of 2025
As of 2025, Robby Starbuck’s net worth is not publicly disclosed. His income sources include his past work in the entertainment industry and current investments in real estate and the stock market.
Robby Starbuck’s journey from a music video director to a conservative activist highlights his commitment to his beliefs and his influence on corporate policies in America.
FAQS
Who is Robby Starbuck?
Robby Starbuck is an American conservative activist and former music video director, known for his campaigns against corporate diversity, equity, and inclusion (DEI) initiatives. Born in 1988 or 1989, he has worked with artists like Snoop Dogg and The Smashing Pumpkins.
What is Robby Starbuck’s latest news?
As of January 23, 2025, Robby Starbuck appeared on Fox News to discuss President Donald Trump’s crackdown on DEI measures, highlighting attempts to “burrow in” DEI under different names.
What is Robby Starbuck’s stance on DEI policies?
Robby Starbuck opposes DEI policies, viewing them as “evil” and a “Trojan horse for pushing leftism.” He has successfully pressured major companies, including Walmart, to dial back their DEI programs.
What is Robby Starbuck’s background in the entertainment industry?
Robby Starbuck is a Cuban-American producer and director who has worked with artists such as Snoop Dogg, Akon, and The Smashing Pumpkins. He has directed or produced music videos for multiple feature films, including “Terminator: Genisys,” “Transformers: The Last Knight,” and “SpongeBob Movie.”
What is Robby Starbuck’s recent documentary about?
In 2024, Robby Starbuck released “The War on Children,” a documentary opposing gender-affirming care. The film features interviews with figures such as Riley Gaines, Chaya Raichik of Libs of TikTok, and U.S. Senator Rand Paul.
What is Robby Starbuck’s political involvement?
In 2021, Robby Starbuck declared his candidacy for the Republican nomination to represent Tennessee’s 5th congressional district. Although he was removed from the 2022 primary ballot, he ran as a write-in candidate but did not win the nomination.
